MEET PHIL SYLVESTER

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Phil has been a reporter, a TV producer, a manager, a content marketer, a copywriter, a brand spokesperson, a Webby-winning podcast creator, a media strategist, a sailor, and a surf lifesaver. He has piloted TV News bulletins, radio shows, website launches, PR campaigns, stakeholder relations, company announcements, rescue operations, and quite a few boats.

Phil is a 30-year veteran of mainstream broadcast news. Starting as a reporter covering general news in his hometown of Perth, he moved to Melbourne and behind the autocue as a producer of news broadcasts. Another move to network headquarters in Sydney and Phil worked assembling coverage of some of the biggest news stories of the century: not one, but two Gulf wars, elections, gun tragedies and sporting triumphs.

Phil changed mediums and took on the role of Executive Producer at Australia’s premiere talk back radio station. In the five years at 2GB, the show’s rating doubled.

After years of parrying with the best of them in the cut-n-thrust of news and public affairs, he decided it was time to find out what was happening over on “the inter-webs”. Serendipitously, World Nomads were looking for someone with expertise in mainstream media and journalism to become their chief storyteller.

Before you could say, “I love to travel”, Phil was hard at work creating content that enabled travellers to make smart decisions about the places they wanted to go and real information from other travellers about how to stay safe and keep travelling.

In five years at World Nomads, Phil’s role expanded to oversee the production of all World Nomads content – video, social and insurance-related. He created and co-hosted a travel podcast which won a Webby Awards Honourable Mention. He was also the brand spokesman and made numerous appearances on TV, radio and in print, here in Australia and in the USA.

Phil took this experience into the post-COVID world and specialised in obtaining Earned Media for a range of clients. Earned Media is a branch of marketing which merges Content marketing with media engagement.